PDF" Marketing Research - Volume 2 - Análises Multivariadas e Técnicas Especilizadas

Marketing Research - Volume 2 - Análises Multivariadas e Técnicas Especilizadas

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(PDF) Market entry modes for international businesses

Market entry modes for international businesses Hollensen (2007) suggests a more co mplex model of entry mode choice taking into acco unt four determinant droups o f decision making, namely ...

The brand personality of rocks: A critical evaluation of a

Sarah Forbes is a lecturer at the Department of Marketing at the University of Birmingham (UK). Her research interests include social marketing (physical activity and alcohol consumption) and survey methods. Address: Department of Marketing, Birmingham Business School, University House, Birmingham, B15 2TT, United Kingdom. [email: s.

Journal of Sensory Studies Wiley Online Library

The Journal of Sensory Studies publishes original research and review articles, as well as expository and tutorial papers focusing on observational and experimental studies that lead to development and application of sensory and consumer (including behavior) methods to products such as food and beverage, medical, agricultural, biological, pharmaceutical, cosmetics, or other materials ...